John Smith's Bitter - No Nonsense

One of Britain’s best-loved advertising campaigns. The campaign introduced Peter Kay as the new face of the brand and won numerous awards around the world including a Cannes Gold Lion, two yellow D&AD pencils as well as a Creative Circle Platinum. The “Mum” spot went on to be voted 4th funniest TV ad of all time by Campaign magazine.

John Smith's - Monsters

John Smith's - Mum